December Pulse Report Survey
Rate RETAIL trends in the month of December.
Topics
Down
•
•
Flat
•
•
Up
Retail -
NEW
boat units
Retail - NEW boat units, Down
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Flat
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Up
Retail -
USED
boat units
Retail - USED boat units, Down
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Flat
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Up
Retail - Equipment/parts/accessories
Retail - Equipment/parts/accessories, Down
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Flat
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Up
Rate your comfort level with INVENTORY for THIS TIME OF YEAR.
Topics
Too Low
•
•
Just Right
•
•
Too High
Inventory -
NEW
boat units
Inventory - NEW boat units, Too Low
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Just Right
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Too High
Inventory -
USED
boat units
Inventory - USED boat units, Too Low
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Just Right
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Too High
Inventory - Equipment/parts/accessories
Inventory - Equipment/parts/accessories, Too Low
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Just Right
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Too High
Rate your SATISFACTION as a dealer based on:
Topics
Dissatisfied
•
•
Neutral
•
•
Satisfied
Current Conditions
Current Conditions, Dissatisfied
Current Conditions, •
Current Conditions, •
Current Conditions, Neutral
Current Conditions, •
Current Conditions, •
Current Conditions, Satisfied
3-5 Year Outlook
3-5 Year Outlook, Dissatisfied
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Neutral
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Satisfied
Rate the impact of these factors on DEMAND during the month of December.
Topics
Hurt Demand
•
•
No Impact
•
•
Helped Demand
Weather
Weather, Hurt Demand
Weather, •
Weather, •
Weather, No Impact
Weather, •
Weather, •
Weather, Helped Demand
Local Economy
Local Economy, Hurt Demand
Local Economy, •
Local Economy, •
Local Economy, No Impact
Local Economy, •
Local Economy, •
Local Economy, Helped Demand
New Products (or lack thereof)
New Products (or lack thereof), Hurt Demand
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), No Impact
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), Helped Demand
Trade-in Activity
Trade-in Activity, Hurt Demand
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, No Impact
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, Helped Demand
Promotions
Promotions, Hurt Demand
Promotions, •
Promotions, •
Promotions, No Impact
Promotions, •
Promotions, •
Promotions, Helped Demand
Access to Credit
Access to Credit, Hurt Demand
Access to Credit, •
Access to Credit, •
Access to Credit, No Impact
Access to Credit, •
Access to Credit, •
Access to Credit, Helped Demand
Government Action/Inaction
Government Action/Inaction, Hurt Demand
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, No Impact
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, Helped Demand
Winter priorities.
How are you spending your time?
Topics
No time spent at all
Little time
Some time
Significant time
Most/all of my time
Meeting strong retail demand
Meeting strong retail demand, No time spent at all
Meeting strong retail demand, Little time
Meeting strong retail demand, Some time
Meeting strong retail demand, Significant time
Meeting strong retail demand, Most/all of my time
Servicing boats/ addressing service backlog
Servicing boats/ addressing service backlog, No time spent at all
Servicing boats/ addressing service backlog, Little time
Servicing boats/ addressing service backlog, Some time
Servicing boats/ addressing service backlog, Significant time
Servicing boats/ addressing service backlog, Most/all of my time
Following up with 2020 customers
Following up with 2020 customers, No time spent at all
Following up with 2020 customers, Little time
Following up with 2020 customers, Some time
Following up with 2020 customers, Significant time
Following up with 2020 customers, Most/all of my time
Educating dealership staff
Educating dealership staff, No time spent at all
Educating dealership staff, Little time
Educating dealership staff, Some time
Educating dealership staff, Significant time
Educating dealership staff, Most/all of my time
Planning for 2021
Planning for 2021, No time spent at all
Planning for 2021, Little time
Planning for 2021, Some time
Planning for 2021, Significant time
Planning for 2021, Most/all of my time
OPTIONAL COMMENTS: All comments will be treated as anonymous.
What's WORKING?
Comment on hot products, promotions, brands, marketing, staffing, etc. that are working.
What's NOT?
Comment on products, promotions, brands, marketing, staffing, etc. that are NOT working.
Anything else?
Open-ended anonymous forum to share your views on retail, inventory, credit, brands, manufacturers, regulations, tax policy, etc..
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