July Pulse Report Survey
Rate RETAIL trends in the month of July.
Topics
Down
•
•
Flat
•
•
Up
Retail -
NEW
boat units
Retail - NEW boat units, Down
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Flat
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Up
Retail -
USED
boat units
Retail - USED boat units, Down
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Flat
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Up
Retail - Equipment/parts/accessories
Retail - Equipment/parts/accessories, Down
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Flat
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Up
Rate your comfort level with INVENTORY for THIS TIME OF YEAR.
Topics
Too Low
•
•
Just Right
•
•
Too High
Inventory -
NEW
boat units
Inventory - NEW boat units, Too Low
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Just Right
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Too High
Inventory -
USED
boat units
Inventory - USED boat units, Too Low
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Just Right
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Too High
Inventory - Equipment/parts/accessories
Inventory - Equipment/parts/accessories, Too Low
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Just Right
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Too High
Service.
R
ate the level of activity in your
service department
compared to the
same month last year
(if your dealership services units)
.
Topics
Much lower
•
•
About the same
•
•
Much higher
Service activity
Service activity, Much lower
Service activity, •
Service activity, •
Service activity, About the same
Service activity, •
Service activity, •
Service activity, Much higher
Rate your SATISFACTION as a dealer based on:
Topics
Dissatisfied
•
•
Neutral
•
•
Satisfied
Current Conditions
Current Conditions, Dissatisfied
Current Conditions, •
Current Conditions, •
Current Conditions, Neutral
Current Conditions, •
Current Conditions, •
Current Conditions, Satisfied
3-5 Year Outlook
3-5 Year Outlook, Dissatisfied
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Neutral
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Satisfied
Rate the impact of these factors on DEMAND during the month of July.
Topics
Hurt Demand
•
•
No Impact
•
•
Helped Demand
Weather
Weather, Hurt Demand
Weather, •
Weather, •
Weather, No Impact
Weather, •
Weather, •
Weather, Helped Demand
Local Economy
Local Economy, Hurt Demand
Local Economy, •
Local Economy, •
Local Economy, No Impact
Local Economy, •
Local Economy, •
Local Economy, Helped Demand
New Products (or lack thereof)
New Products (or lack thereof), Hurt Demand
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), No Impact
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), Helped Demand
Trade-in Activity
Trade-in Activity, Hurt Demand
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, No Impact
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, Helped Demand
Promotions
Promotions, Hurt Demand
Promotions, •
Promotions, •
Promotions, No Impact
Promotions, •
Promotions, •
Promotions, Helped Demand
Access to Credit
Access to Credit, Hurt Demand
Access to Credit, •
Access to Credit, •
Access to Credit, No Impact
Access to Credit, •
Access to Credit, •
Access to Credit, Helped Demand
Government Action/Inaction
Government Action/Inaction, Hurt Demand
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, No Impact
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, Helped Demand
Seasonality management.
How do you manage seasonality of your business? What services and tactics are you planning to employ this fall to generate offseason profits or retain consumer interaction amid higher economic uncertainty? Please select all that apply.
Storage
Delivery/pick-up services
Winterization services
Seasonal employment changes
Marketing or other customer communication
Pre-owned boat buying events
Upselling for services, parts, and accessories
Boat shows
Other events
Boat shows.
What are your expectations for
sales activity
at the remaining boat shows this year?
Sales lower than last year
Sales about the same as last year
Sales higher than last year
Seasonality management.
How do your seasonal practices help your business handle economic uncertainty and maintain customer relations
?
OPTIONAL COMMENTS: All comments will be treated as anonymous.
What's WORKING?
Comment on hot products, promotions, brands, marketing, staffing, etc. that are working.
What's NOT?
Comment on products, promotions, brands, marketing, staffing, etc. that are NOT working.
Anything else?
Open-ended anonymous forum to share your views on retail, inventory, credit, brands, manufacturers, regulations, etc..
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