September Pulse Report Survey

Rate RETAIL trends in the month of September.

Topics	Down	•	•	Flat	•	•	Up
Retail - NEW boat units	Retail - NEW boat units, Down	Retail - NEW boat units, •	Retail - NEW boat units, •	Retail - NEW boat units, Flat	Retail - NEW boat units, •	Retail - NEW boat units, •	Retail - NEW boat units, Up
Retail - USED boat units	Retail - USED boat units, Down	Retail - USED boat units, •	Retail - USED boat units, •	Retail - USED boat units, Flat	Retail - USED boat units, •	Retail - USED boat units, •	Retail - USED boat units, Up
Retail - Equipment/parts/accessories	Retail - Equipment/parts/accessories, Down	Retail - Equipment/parts/accessories, •	Retail - Equipment/parts/accessories, •	Retail - Equipment/parts/accessories, Flat	Retail - Equipment/parts/accessories, •	Retail - Equipment/parts/accessories, •	Retail - Equipment/parts/accessories, Up

Rate your comfort level with INVENTORY for THIS TIME OF YEAR.

Topics	Too Low	•	•	Just Right	•	•	Too High
Inventory - NEW boat units	Inventory - NEW boat units, Too Low	Inventory - NEW boat units, •	Inventory - NEW boat units, •	Inventory - NEW boat units, Just Right	Inventory - NEW boat units, •	Inventory - NEW boat units, •	Inventory - NEW boat units, Too High
Inventory - USED boat units	Inventory - USED boat units, Too Low	Inventory - USED boat units, •	Inventory - USED boat units, •	Inventory - USED boat units, Just Right	Inventory - USED boat units, •	Inventory - USED boat units, •	Inventory - USED boat units, Too High
Inventory - Equipment/parts/accessories	Inventory - Equipment/parts/accessories, Too Low	Inventory - Equipment/parts/accessories, •	Inventory - Equipment/parts/accessories, •	Inventory - Equipment/parts/accessories, Just Right	Inventory - Equipment/parts/accessories, •	Inventory - Equipment/parts/accessories, •	Inventory - Equipment/parts/accessories, Too High

Service. Rate the level of activity in your service department compared to the same month last year (if your dealership services units).

Topics	Much lower	•	•	About the same	•	•	Much higher
Service activity	Service activity, Much lower	Service activity, •	Service activity, •	Service activity, About the same	Service activity, •	Service activity, •	Service activity, Much higher

Rate your SATISFACTION as a dealer based on:

Topics	Dissatisfied	•	•	Neutral	•	•	Satisfied
Current Conditions	Current Conditions, Dissatisfied	Current Conditions, •	Current Conditions, •	Current Conditions, Neutral	Current Conditions, •	Current Conditions, •	Current Conditions, Satisfied
3-5 Year Outlook	3-5 Year Outlook, Dissatisfied	3-5 Year Outlook, •	3-5 Year Outlook, •	3-5 Year Outlook, Neutral	3-5 Year Outlook, •	3-5 Year Outlook, •	3-5 Year Outlook, Satisfied

Rate the impact of these factors on DEMAND during the month of September.

Topics	Hurt Demand	•	•	No Impact	•	•	Helped Demand
Weather	Weather, Hurt Demand	Weather, •	Weather, •	Weather, No Impact	Weather, •	Weather, •	Weather, Helped Demand
Local Economy	Local Economy, Hurt Demand	Local Economy, •	Local Economy, •	Local Economy, No Impact	Local Economy, •	Local Economy, •	Local Economy, Helped Demand
New Products (or lack thereof)	New Products (or lack thereof), Hurt Demand	New Products (or lack thereof), •	New Products (or lack thereof), •	New Products (or lack thereof), No Impact	New Products (or lack thereof), •	New Products (or lack thereof), •	New Products (or lack thereof), Helped Demand
Trade-in Activity	Trade-in Activity, Hurt Demand	Trade-in Activity, •	Trade-in Activity, •	Trade-in Activity, No Impact	Trade-in Activity, •	Trade-in Activity, •	Trade-in Activity, Helped Demand
Promotions	Promotions, Hurt Demand	Promotions, •	Promotions, •	Promotions, No Impact	Promotions, •	Promotions, •	Promotions, Helped Demand
Access to Credit	Access to Credit, Hurt Demand	Access to Credit, •	Access to Credit, •	Access to Credit, No Impact	Access to Credit, •	Access to Credit, •	Access to Credit, Helped Demand
Government Action/Inaction	Government Action/Inaction, Hurt Demand	Government Action/Inaction, •	Government Action/Inaction, •	Government Action/Inaction, No Impact	Government Action/Inaction, •	Government Action/Inaction, •	Government Action/Inaction, Helped Demand

Interest rates. What impact (if any) are you seeing from higher interest rates on boat demand?

None
Minor
Moderate
Significant

Dealership operations. Have you noticed any new (bad or good) habits regarding processes and practices among dealership staff this past year? If so, what are they?

OPTIONAL COMMENTS: All comments will be treated as anonymous.

What's WORKING? Comment on hot products, promotions, brands, marketing, staffing, etc. that are working.

What's NOT? Comment on products, promotions, brands, marketing, staffing, etc. that are NOT working.

Anything else? Open-ended anonymous forum to share your views on retail, inventory, credit, brands, manufacturers, regulations, etc..