Janaury Pulse Report Survey
Rate RETAIL trends in the month of January.
Topics
Down
•
•
Flat
•
•
Up
Retail -
NEW
boat units
Retail - NEW boat units, Down
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Flat
Retail - NEW boat units, •
Retail - NEW boat units, •
Retail - NEW boat units, Up
Retail -
USED
boat units
Retail - USED boat units, Down
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Flat
Retail - USED boat units, •
Retail - USED boat units, •
Retail - USED boat units, Up
Retail - Equipment/parts/accessories
Retail - Equipment/parts/accessories, Down
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Flat
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, •
Retail - Equipment/parts/accessories, Up
Rate your comfort level with INVENTORY for THIS TIME OF YEAR.
Topics
Too Low
•
•
Just Right
•
•
Too High
Inventory -
NEW
boat units
Inventory - NEW boat units, Too Low
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Just Right
Inventory - NEW boat units, •
Inventory - NEW boat units, •
Inventory - NEW boat units, Too High
Inventory -
USED
boat units
Inventory - USED boat units, Too Low
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Just Right
Inventory - USED boat units, •
Inventory - USED boat units, •
Inventory - USED boat units, Too High
Inventory - Equipment/parts/accessories
Inventory - Equipment/parts/accessories, Too Low
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Just Right
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, •
Inventory - Equipment/parts/accessories, Too High
Rate your SATISFACTION as a dealer based on:
Topics
Dissatisfied
•
•
Neutral
•
•
Satisfied
Current Conditions
Current Conditions, Dissatisfied
Current Conditions, •
Current Conditions, •
Current Conditions, Neutral
Current Conditions, •
Current Conditions, •
Current Conditions, Satisfied
3-5 Year Outlook
3-5 Year Outlook, Dissatisfied
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Neutral
3-5 Year Outlook, •
3-5 Year Outlook, •
3-5 Year Outlook, Satisfied
Rate the impact of these factors on DEMAND during the month of January.
Topics
Hurt Demand
•
•
No Impact
•
•
Helped Demand
Weather
Weather, Hurt Demand
Weather, •
Weather, •
Weather, No Impact
Weather, •
Weather, •
Weather, Helped Demand
Local Economy
Local Economy, Hurt Demand
Local Economy, •
Local Economy, •
Local Economy, No Impact
Local Economy, •
Local Economy, •
Local Economy, Helped Demand
New Products (or lack thereof)
New Products (or lack thereof), Hurt Demand
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), No Impact
New Products (or lack thereof), •
New Products (or lack thereof), •
New Products (or lack thereof), Helped Demand
Trade-in Activity
Trade-in Activity, Hurt Demand
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, No Impact
Trade-in Activity, •
Trade-in Activity, •
Trade-in Activity, Helped Demand
Promotions
Promotions, Hurt Demand
Promotions, •
Promotions, •
Promotions, No Impact
Promotions, •
Promotions, •
Promotions, Helped Demand
Access to Credit
Access to Credit, Hurt Demand
Access to Credit, •
Access to Credit, •
Access to Credit, No Impact
Access to Credit, •
Access to Credit, •
Access to Credit, Helped Demand
Government Action/Inaction
Government Action/Inaction, Hurt Demand
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, No Impact
Government Action/Inaction, •
Government Action/Inaction, •
Government Action/Inaction, Helped Demand
Virtual/alternative boatshows.
How would you ratethe effectiveness of virtual/alternative boat show options in terms of drivingleads, sales, and engaging consumers?
Not at all effective
Slightly effective
Somewhat effective
Almost as effective as in-person shows
As effective as in-person shows
More effective than in-person shows
OPTIONAL COMMENTS: All comments will be treated as anonymous.
What's WORKING?
Comment on hot products, promotions, brands, marketing, staffing, etc. that are working.
What's NOT?
Comment on products, promotions, brands, marketing, staffing, etc. that are NOT working.
Anything else?
Open-ended anonymous forum to share your views on retail, inventory, credit, brands, manufacturers, regulations, tax policy, etc..
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