April Pulse Report Survey
Rate RETAIL trends in the month of April.
Down
•
•
Flat
•
•
Up
Retail -
NEW
boat units
Retail - NEW boat units Down
Retail - NEW boat units •
Retail - NEW boat units •
Retail - NEW boat units Flat
Retail - NEW boat units •
Retail - NEW boat units •
Retail - NEW boat units Up
Retail -
USED
boat units
Retail - USED boat units Down
Retail - USED boat units •
Retail - USED boat units •
Retail - USED boat units Flat
Retail - USED boat units •
Retail - USED boat units •
Retail - USED boat units Up
Retail - Equipment/parts/accessories
Retail - Equipment/parts/accessories Down
Retail - Equipment/parts/accessories •
Retail - Equipment/parts/accessories •
Retail - Equipment/parts/accessories Flat
Retail - Equipment/parts/accessories •
Retail - Equipment/parts/accessories •
Retail - Equipment/parts/accessories Up
Rate your comfort level with INVENTORY for THIS TIME OF YEAR.
Too Low
•
•
Just Right
•
•
Too High
Inventory -
NEW
boat units
Inventory - NEW boat units Too Low
Inventory - NEW boat units •
Inventory - NEW boat units •
Inventory - NEW boat units Just Right
Inventory - NEW boat units •
Inventory - NEW boat units •
Inventory - NEW boat units Too High
Inventory -
USED
boat units
Inventory - USED boat units Too Low
Inventory - USED boat units •
Inventory - USED boat units •
Inventory - USED boat units Just Right
Inventory - USED boat units •
Inventory - USED boat units •
Inventory - USED boat units Too High
Inventory - Equipment/parts/accessories
Inventory - Equipment/parts/accessories Too Low
Inventory - Equipment/parts/accessories •
Inventory - Equipment/parts/accessories •
Inventory - Equipment/parts/accessories Just Right
Inventory - Equipment/parts/accessories •
Inventory - Equipment/parts/accessories •
Inventory - Equipment/parts/accessories Too High
Rate your SATISFACTION as a dealer based on:
Dissatisfied
•
•
Neutral
•
•
Satisfied
Current Conditions
Current Conditions Dissatisfied
Current Conditions •
Current Conditions •
Current Conditions Neutral
Current Conditions •
Current Conditions •
Current Conditions Satisfied
3-5 Year Outlook
3-5 Year Outlook Dissatisfied
3-5 Year Outlook •
3-5 Year Outlook •
3-5 Year Outlook Neutral
3-5 Year Outlook •
3-5 Year Outlook •
3-5 Year Outlook Satisfied
Rate the impact of these factors on DEMAND during the month of April.
Hurt Demand
•
•
No Impact
•
•
Helped Demand
Weather
Weather Hurt Demand
Weather •
Weather •
Weather No Impact
Weather •
Weather •
Weather Helped Demand
Local Economy
Local Economy Hurt Demand
Local Economy •
Local Economy •
Local Economy No Impact
Local Economy •
Local Economy •
Local Economy Helped Demand
New Products (or lack thereof)
New Products (or lack thereof) Hurt Demand
New Products (or lack thereof) •
New Products (or lack thereof) •
New Products (or lack thereof) No Impact
New Products (or lack thereof) •
New Products (or lack thereof) •
New Products (or lack thereof) Helped Demand
Trade-in Activity
Trade-in Activity Hurt Demand
Trade-in Activity •
Trade-in Activity •
Trade-in Activity No Impact
Trade-in Activity •
Trade-in Activity •
Trade-in Activity Helped Demand
Promotions
Promotions Hurt Demand
Promotions •
Promotions •
Promotions No Impact
Promotions •
Promotions •
Promotions Helped Demand
Access to Credit
Access to Credit Hurt Demand
Access to Credit •
Access to Credit •
Access to Credit No Impact
Access to Credit •
Access to Credit •
Access to Credit Helped Demand
Government Action/Inaction
Government Action/Inaction Hurt Demand
Government Action/Inaction •
Government Action/Inaction •
Government Action/Inaction No Impact
Government Action/Inaction •
Government Action/Inaction •
Government Action/Inaction Helped Demand
Business Changes.
Over the past decade or so, what change do you think has affected the way you do business the most?
Changing customer preferences (regarding products and service offerings)
Changing customer shopping habits (online, mobile, etc.)
Changes in competitive environment
Rising price of boats
Costs of running business (employees, overhead, operations)
Government regulations
The Great Recession (and any lasting impacts)
Business Changes.
Please explain your answer above.
OPTIONAL COMMENTS: All comments will be treated as anonymous.
What's WORKING?
Comment on hot products, promotions, brands, marketing, staffing, etc. that are working.
What's NOT?
Comment on products, promotions, brands, marketing, staffing, etc. that are NOT working.
Anything else?
Open-ended anonymous forum to share your views on retail, inventory, credit, brands, manufacturers, regulations, tax policy, etc..
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