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4Q13 Baird Farm and Ranch Supply Retailer Survey

Thank you for participating in the 4Q13 Baird Farm and Ranch Supply Retailer Survey. Your participation helps us to deliver clear, timely insight to the farm and ranch supply industry. As always, all individual responses are anonymous and strictly confidential.
1)  Which of the following best describes your sales in October-December 2013, relative to your expectations at the beginning of the period? 

October-December sales were:
Well above expectations
 Slightly above expectations
 Near expectations
 Slightly below expectations
 Well below expectations

Please add any additional comments that you believe are important to understanding recent trends.
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2)  Please indicate the percentage that best characterizes your quarterly same-store sales change (year-over-year) for the October-December 2013 (4Q13) period.

4Q13 same-store sales growth was:
Up 10% or more vs. last year
 Up 7%-9% vs. last year
 Up 4%-6% vs. last year
 Up 1%-3% vs. last year
 Flat vs. last year
 Down 1%-3% vs. last year
 Down 4%-6% vs. last year
 Down 7%-9% vs. last year
 Down 10% or more vs. last year

Please add any additional comments that you believe are important to understanding recent trends.
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3)  Which of the following best describes your monthly sales in October-December 2013, relative to your expectations at the beginning of the period? 

October/November/December sales were:

Above expectations In line with expectations Below expectations
October
November
December

4)  Please indicate the percentage that best characterizes your monthly same-store sales change (year-over-year) for October/November/December.

October/November/December same-store sales growth was:
Up 10% or more vs. last year Up 7%-9% vs. last year Up 4%-6% vs. last year Up 1%-3% vs. last year Flat vs. last year Down 1%-3% vs. last year Down 4%-6% vs. last year Down 7%-9% vs. last year Down 10% or more vs. last year
October 2013 vs. October 2012
November 2013 vs. November 2012
December 2013 vs. December 2012

5)  Which percentage range best describes your year-over-year sales growth/decline in LIVESTOCK / PET FEED and PRODUCTS during the combined October-December 2013 period?

Up 10% or more vs. last year
 Up 7%-9% vs. last year
 Up 4%-6% vs. last year
 Up 1%-3% vs. last year
 Flat vs. last year
 Down 1%-3% vs. last year
 Down 4%-6% vs. last year
 Down 7%-9% vs. last year
 Down 10% or more vs. last year
 N/A

Please add any additional comments that you believe are important to understanding recent trends.
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6)  Which percentage range best describes your year-over-year sales growth/decline in HARDWARE / TOOLS and AUTOMOTIVE during the combined October-December 2013 period?
Up 10% or more vs. last year
 Up 7%-9% vs. last year
 Up 4%-6% vs. last year
 Up 1%-3% vs. last year
 Flat vs. last year
 Down 1%-3% vs. last year
 Down 4%-6% vs. last year
 Down 7%-9% vs. last year
 Down 10% or more vs. last year
 N/A

Please add any additional comments that you believe are important to understanding recent trends.
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7)  Which percentage range best describes your year-over-year sales growth/decline in CLOTHING and FOOTWEAR during the combined October-December 2013 period?
Up 10% or more vs. last year
 Up 7%-9% vs. last year
 Up 4%-6% vs. last year
 Up 1%-3% vs. last year
 Flat vs. last year
 Down 1%-3% vs. last year
 Down 4%-6% vs. last year
 Down 7%-9% vs. last year
 Down 10% or more vs. last year
 N/A

Please add any additional comments that you believe are important to understanding recent trends.
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8) To the extent that you participate in the following SEASONAL categories, please indicate your 4Q13 sales trends on the following fall/winter categories.

 4Q13 sales trends across fall/winter seasonal categories were:
Above last year Similar to last year Below last year
Outerwear
Seasonal heating (hardgoods)
Seasonal heating (consumables/fuels)
Seasonal weather clean-up (snowblowers, shovels, ice melt, etc.)
Hunting / outdoor sports
Toys / other seasonal hardgoods

Please add any additional comments that you believe are important to understanding recent trends.
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9) What impact did weather conditions / events have on your business in 4Q13?
Very favorable Favorable Neutral/no impact Unfavorable Very unfavorable
Unseasonable temperatures
Greater snowfall/winter storms
Extreme drought conditions
Other weather conditions / events (please note below)

Please add any additional comments that you believe are important to understanding recent trends.
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10)  Compared with the same period a year ago, how would you characterize customer transaction counts over the past three months (4Q13)?
Above last year
 Similar to last year
 Below last year

11) How have your PRODUCT COSTS across key categories trended over the past three months (4Q13)?
Costs are rising Costs remain steady Costs are falling
Livestock / Pet Feed & Products
Hardware / Tools & Automotive
Clothing / Footwear

Please add any additional comments that you believe are important to understanding recent trends.
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12)  How have your RETAIL PRICES across key categories trended over the past three months (4Q13)?
We have raised prices We have held prices steady We have lowered prices
Livestock / Pet Feed & Products
Hardware / Tools & Automotive
Clothing / Footwear

Please add any additional comments that you believe are important to understanding recent trends.
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13)  Compared to this time last year, how would you characterize the current level of promotional activity?
More intense than last year
 Similar to last year
 Less intense than last year

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14)  Compared to this time last year, how would you characterize your current level of clearance inventory?
Above last year
 Similar to last year
 Below last year

15) What is your expectation for same-store sales in Q1 2014 (January-March)?
Up 10% or more vs. last year
 Up 7%-9% vs. last year
 Up 4%-6% vs. last year
 Up 1%-3% vs. last year
 Flat vs. last year
 Down 1%-3% vs. last year
 Down 4%-6% vs. last year
 Down 7%-9% vs. last year
 Down 10% or more vs. last year

                   

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